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kunal shah
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kunal shah
The power of public perception: Why businesses must invest in public opinion insights
Today, businesses and policy-makers need to stay ahead of public sentiment. Understanding how people perceive brands, policies, and trends is essential for making informed decisions.
March 21, 2025
kunal shah
Why businesses need a deeper understanding of their customers
Today, businesses do not depend on intuition alone to understand their customers. They need structured research methods to analyse consumer behaviour patterns, preferences, and expectations.
March 21, 2025
kunal shah
Crisis communication vs. public relations: Understanding the key differences
Reputation plays a crucial role in a company's success in today's ever-growing business world. Both crisis communication and public relations help businesses shape public perception,
March 21, 2025
kunal shah
Top strategies to improve and maintain corporate reputation
A company's reputation is its asset. Today, how customers, employees, and stakeholders perceive a business can significantly impact its success. A strong corporate reputation builds
March 21, 2025
kunal shah
Why online reputation matters for businesses in 2025
The world is rapidly becoming digitally savvy, and businesses need to adapt to stay relevant. In 2025, a company's online reputation will play a crucial
March 20, 2025
kunal shah
The role of public opinion research for business growth
Understanding your market and customers is important for developing effective strategies today. By leveraging market segmentation, customer segmentation, and public opinion research, businesses can gain
February 13, 2025
kunal shah
Leveraging data and thought leadership to drive business success
In modern business, data-driven decision-making is crucial for sustained growth and innovation. Companies are increasingly relying on both qualitative and quantitative data analysis to make
February 13, 2025
kunal shah
Importance of crisis communication and preparedness for business resilience
Today, organisations are more vulnerable than ever to crises that can impact their reputation, operations, and long-term survival. Whether the crisis is a data breach,
February 13, 2025
kunal shah
Strategic approaches to corporate messaging and reputation management
In today's competitive business landscape, the way a company communicates and the perception it builds play crucial roles in its success. Corporate messaging, the strategy
February 13, 2025
kunal shah
Enhancing business success through effective reputation management strategies
In today's digital age, a company's reputation is an asset. With online platforms influencing consumer decisions and public perception, managing how a business is seen
February 13, 2025
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