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kunal shah
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kunal shah
What are the benefits of market segmentation?
Market segmentation involves dividing your target audience into distinct, approachable groups. It creates market subsets based on needs, priorities, shared interests, demographics, and other psychographic
April 25, 2025
kunal shah
How to make an impact with research content?
Content is available in many forms, such as quick tips, roundups, how-to guides, infographics, whitepapers, and ebooks. However, research is consistently regarded as the most
April 25, 2025
kunal shah
Crisis communication and crisis management plan: Understanding the differences
Unexpected events and emergencies are a reality for any business. To navigate these challenges successfully, organisations need both a crisis communication strategy and a crisis
April 25, 2025
kunal shah
How do corporate reputation campaign align with corporate management strategies?
A company's reputation, as viewed by its customers, employees, investors, and the public, can significantly impact its success. Corporate reputation campaigns are deliberate efforts to
April 25, 2025
kunal shah
How to manage corporate reputation through reputation management services?
In today's digital landscape, a company's reputation can be just as critical to its success as its products or services. With information spreading rapidly online,
April 25, 2025
kunal shah
The power of public perception: Why businesses must invest in public opinion insights
Today, businesses and policy-makers need to stay ahead of public sentiment. Understanding how people perceive brands, policies, and trends is essential for making informed decisions.
March 21, 2025
kunal shah
Why businesses need a deeper understanding of their customers
Today, businesses do not depend on intuition alone to understand their customers. They need structured research methods to analyse consumer behaviour patterns, preferences, and expectations.
March 21, 2025
kunal shah
Crisis communication vs. public relations: Understanding the key differences
Reputation plays a crucial role in a company's success in today's ever-growing business world. Both crisis communication and public relations help businesses shape public perception,
March 21, 2025
kunal shah
Top strategies to improve and maintain corporate reputation
A company's reputation is its asset. Today, how customers, employees, and stakeholders perceive a business can significantly impact its success. A strong corporate reputation builds
March 21, 2025
kunal shah
Why online reputation matters for businesses in 2025
The world is rapidly becoming digitally savvy, and businesses need to adapt to stay relevant. In 2025, a company's online reputation will play a crucial
March 20, 2025
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